The online world is getting flooded with content day to day produced by the organizations. However, standing out alone in the ocean of content is definitely going to be a challenge for any brand to stand out. For those who are throwing out the content without any motive, strategy, planning and target market would never be able to call up for the potential customers. The content will be just like a drop of water on the finger tip that has no value unless it was part of ocean.
Effective content marketing strategy will be able to call to action to people and embark on gaining interest with passage of time. If you have never tried personas before, I must tell you that they can help you build strong brand with high pitched buzz and turning your voice into melody instead of noise. They can help you in bringing the right target audience with right keywords and a helpful tool to build links. Here is how to create personas for content marketing strategy.
Interviewing People that are not your Customers
In developing personas, you don’t need to interview people that are already benefiting from your products or services. Take a survey from random people that are not your customers and assess their needs according to age, gender, culture, education, values, occupation, interests, income and other psycho-graphic and demographic factors. It depends on whether you want to ask them open ended questions or close ended. Draft some questions on a paper and either ask them face to face, throw it online or simply email them to fill the answers. You will see similarities and differences among people varying in age, income and values.
Filter the Information Gathered
After you have collected raw data from random people, it’s now time for you and your staff to funnel and filter the information. Find out what problems they are facing how do they make decisions, what factors influence them to buy the product/services, what was their response after getting and how much price were they willing to pay easily.
Create a Fictional Character (persona)
After filtering the information gathered, now it is time for you to create a fictional character and pour the ingredients that were common in people you interviewed. Start by stating a person of particular age, having certain lifestyle with the problem faced by him/her. Never go for each and every problem that you have come across during the interview. Pick up the common problems and brainstorm the solution. It would get difficult to solve all the problems and also hard to manage the particular persona. Make it brief, informative and problem solving. If you feel that there are number of problems faced by the people, you can even create more than one persona. This will help the organization to spread the message in parts and comprehensively instead of involving in longer story.
Find the Ways to reach them
The final and most important step is to find the ways in which you can spread the message across. Nowadays, infographics, visuals and videos are more effective than any other medium because it allows the people to absorb more in less time. Share it on social media, television, YouTube, blogs and other relevant medias that you feel can be easy to find and easy to share.
Effective content marketing strategy will be able to call to action to people and embark on gaining interest with passage of time. If you have never tried personas before, I must tell you that they can help you build strong brand with high pitched buzz and turning your voice into melody instead of noise. They can help you in bringing the right target audience with right keywords and a helpful tool to build links. Here is how to create personas for content marketing strategy.
Interviewing People that are not your Customers
In developing personas, you don’t need to interview people that are already benefiting from your products or services. Take a survey from random people that are not your customers and assess their needs according to age, gender, culture, education, values, occupation, interests, income and other psycho-graphic and demographic factors. It depends on whether you want to ask them open ended questions or close ended. Draft some questions on a paper and either ask them face to face, throw it online or simply email them to fill the answers. You will see similarities and differences among people varying in age, income and values.
Filter the Information Gathered
After you have collected raw data from random people, it’s now time for you and your staff to funnel and filter the information. Find out what problems they are facing how do they make decisions, what factors influence them to buy the product/services, what was their response after getting and how much price were they willing to pay easily.
Create a Fictional Character (persona)
After filtering the information gathered, now it is time for you to create a fictional character and pour the ingredients that were common in people you interviewed. Start by stating a person of particular age, having certain lifestyle with the problem faced by him/her. Never go for each and every problem that you have come across during the interview. Pick up the common problems and brainstorm the solution. It would get difficult to solve all the problems and also hard to manage the particular persona. Make it brief, informative and problem solving. If you feel that there are number of problems faced by the people, you can even create more than one persona. This will help the organization to spread the message in parts and comprehensively instead of involving in longer story.
Find the Ways to reach them
The final and most important step is to find the ways in which you can spread the message across. Nowadays, infographics, visuals and videos are more effective than any other medium because it allows the people to absorb more in less time. Share it on social media, television, YouTube, blogs and other relevant medias that you feel can be easy to find and easy to share.
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